Important: Meta’s WhatsApp Policy Change and What You Need to Do

Hi everyone, we want to share an important update with you, and we’d like to be open about it. It affects how many of you send WhatsApp messages through OTPIQ, so here is the short version, followed by the details.

What is happening?

Today, many businesses send their WhatsApp messages through OTPIQ’s default account. It’s one shared WhatsApp account that many businesses use, and it has worked well for a lot of you.

Since October 1, Meta has made it clear that this model goes against its Terms of Service, and that it is not part of Meta’s long-term vision for the platform. Meta wants every business to send messages as itself, from its own verified account.

We don’t see that as a problem to work around. OTPIQ’s long-term goal is to stay aligned with Meta’s policies, so we’re changing how WhatsApp sending works, and we’d like to help you through the change.

Who is affected?

This applies to you if you send WhatsApp messages (OTPs, notifications, or anything else) through OTPIQ without your own connected WhatsApp account.

You’re all set if you only send SMS, or you already send through your own WhatsApp account. There’s nothing you need to do.

Not sure which group you’re in? Message us and we’ll check your account for you.

What should you do?

We encourage every business to move to its own WhatsApp account. It’s quicker than it sounds, and we’re here for every step.

1. Verify your Meta business portfolio

   In Meta Business Suite, open your business settings and start Business Verification. This confirms your business is real, and everything else builds on it. If it’s already verified, you’re ahead of the game.

2. Set up your own WhatsApp account

   Already have a WhatsApp Business account? Great, skip this step. If not, create one under your verified portfolio, using your own number and business name.

3. Connect it to OTPIQ

   Send our support team a message. We’ll connect your account so your messages go out as your brand, not through a shared one.

What happens to the shared account?

We’re not switching it off. OTPIQ will keep looking after the shared WhatsApp account and maintain its quality as well as we can, for both delivery and reliability.

We do want to be honest with you about one thing:

Going forward

Here’s what to expect from us:

• Shared account: stays available on a best-effort basis. We’ll keep its quality as high as we can, but without a reliability guarantee.
• Your own account: the recommended, fully supported way to send on WhatsApp.
• SMS: not affected. It remains a reliable option, and a good fallback.
• OTPIQ: we’ll keep following Meta’s policies and tell you early about anything that affects you, so you’re never caught off guard.

Thank you for trusting us with your messages. We’re committed to making this change as smooth as possible.

Talk to us

Questions, doubts, or just want a hand getting started? Reach out any time. We’d love to help.